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      <image:title>Tech Book of the Month - November 2023 - Co-Opetition by Adam Brandenburger and Barry J. Nalebuff</image:title>
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      <image:title>Tech Book of the Month - September 2023 - The Mountain in the Sea by Ray Nayler</image:title>
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      <image:title>Tech Book of the Month - July 2023 - The Myth of Capitalism by Jonathan Tepper with Denise Hearn</image:title>
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      <image:title>Tech Book of the Month - July 2023 - The Myth of Capitalism by Jonathan Tepper with Denise Hearn</image:title>
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      <image:title>Tech Book of the Month - May 2023 - Constellation Software Letters by Mark Leonard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Tech Book of the Month - May 2023 - Constellation Software Letters by Mark Leonard</image:title>
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      <image:title>Tech Book of the Month - April 2023 - Creativity Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspriation by Ed Catmull and Amy Wallace</image:title>
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      <image:title>Tech Book of the Month - April 2023 - Creativity Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspriation by Ed Catmull and Amy Wallace</image:title>
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      <image:title>Tech Book of the Month - February 2023 - Anatomy of the Swipe by Ahmed Siddiqui</image:title>
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      <image:title>Tech Book of the Month - February 2023 - Anatomy of the Swipe by Ahmed Siddiqui</image:title>
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      <image:title>Tech Book of the Month - September 2022 - Winners Dream by Bill McDermott with Joanne Gordon</image:title>
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      <image:title>Tech Book of the Month - August 2022 - Invention: A Life by James Dyson</image:title>
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      <image:title>Tech Book of the Month - July 2022 - Deep Work: Rules for Focused Success in a Distracted World</image:title>
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      <image:title>Tech Book of the Month - May 2022 - Play Nice, But Win by Michael Dell and James Kaplan</image:title>
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      <image:title>Tech Book of the Month - May 2022 - Play Nice, But Win by Michael Dell and James Kaplan</image:title>
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    <lastmod>2022-07-16</lastmod>
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      <image:title>Tech Book of the Month - April 2022 - Ask Your Developer by Jeff Lawson</image:title>
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      <image:title>Tech Book of the Month - February 2022 - Cable Cowboy by Mark Robichaux</image:title>
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    <lastmod>2022-01-17</lastmod>
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      <image:title>Tech Book of the Month - December 2021 - Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell by Eric Schmidt, Jonathan Rosenberg, and Alan Eagle</image:title>
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    <lastmod>2021-12-30</lastmod>
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      <image:title>Tech Book of the Month - November 2021 - Ender's Game by Orson Scott Card</image:title>
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      <image:title>Tech Book of the Month - November 2021 - Ender's Game by Orson Scott Card</image:title>
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    <lastmod>2021-12-18</lastmod>
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      <image:title>Tech Book of the Month - October 2021 - Unapologetically Ambitious by Shellye Archambeau</image:title>
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      <image:title>Tech Book of the Month - September 2021 - Super Mario: How Nintendo Conquered America by Jeff Ryan</image:title>
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      <image:title>Tech Book of the Month - September 2021 - Super Mario: How Nintendo Conquered America by Jeff Ryan</image:title>
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      <image:title>Tech Book of the Month - August 2021 - Hit Refresh by Satya Nadella, with Greg Shaw and Jill Tracie Nichols</image:title>
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      <image:title>Tech Book of the Month - July 2021 - Genentech: The Beginnings of Biotech by Sally Smith Hughes</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1630948511727-TX3P65K24V8XPTKJ4MGR/S-Curves-New-Products.png</image:loc>
      <image:title>Tech Book of the Month - July 2021 - Genentech: The Beginnings of Biotech by Sally Smith Hughes</image:title>
    </image:image>
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    <loc>https://www.techbookofthemonth.com/books/jun21</loc>
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    <lastmod>2021-08-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1628365622406-WWA0298PD28VCGQJ2WNF/8b86efa4-e441-4f04-bd31-06752f20814a.png</image:loc>
      <image:title>Tech Book of the Month - June 2021 - Letters to the Nomad Partnership 2001-2013 (Nick Sleep's and Qais Zakaria's Investor Letters) - Make it stand out</image:title>
      <image:caption>The full letters can be found here</image:caption>
    </image:image>
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      <image:title>Tech Book of the Month - June 2021 - Letters to the Nomad Partnership 2001-2013 (Nick Sleep's and Qais Zakaria's Investor Letters)</image:title>
    </image:image>
    <image:image>
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      <image:title>Tech Book of the Month - June 2021 - Letters to the Nomad Partnership 2001-2013 (Nick Sleep's and Qais Zakaria's Investor Letters)</image:title>
    </image:image>
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  <url>
    <loc>https://www.techbookofthemonth.com/books/may21</loc>
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    <lastmod>2021-08-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1625501197588-EPU6N7UOYG8NGCZ2K5IR/0_KIXz2tAVqXVREkyd.png</image:loc>
      <image:title>Tech Book of the Month - May 2021 - Crossing the Chasm by Geoffrey Moore</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1625501161020-E09LPTU8L2ELB6IXHDPO/Whole-Product-5-PRODUCT-LEVELS-PHILIP-KOTLER.png</image:loc>
      <image:title>Tech Book of the Month - May 2021 - Crossing the Chasm by Geoffrey Moore</image:title>
    </image:image>
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      <image:title>Tech Book of the Month - May 2021 - Crossing the Chasm by Geoffrey Moore</image:title>
    </image:image>
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  <url>
    <loc>https://www.techbookofthemonth.com/books/apr21</loc>
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    <lastmod>2021-09-04</lastmod>
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      <image:title>Tech Book of the Month - April 2021 - Innovator's Solution by Clayton Christensen and Michael Raynor</image:title>
    </image:image>
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  <url>
    <loc>https://www.techbookofthemonth.com/books/mar21</loc>
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    <lastmod>2021-05-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1616892537800-9JJI1X9NE7L2NS8JHKRZ/interchange_fee.jpg</image:loc>
      <image:title>Tech Book of the Month - March 2021 - Payments Systems in the U.S. by Carol Coye Benson, Scott Loftesness, and Russ Jones</image:title>
    </image:image>
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      <image:title>Tech Book of the Month - March 2021 - Payments Systems in the U.S. by Carol Coye Benson, Scott Loftesness, and Russ Jones</image:title>
    </image:image>
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  <url>
    <loc>https://www.techbookofthemonth.com/books/feb21</loc>
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    <lastmod>2021-03-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1614475306862-K4BCWNP47FUY11MNQ2YD/Lakehouse_v1.png</image:loc>
      <image:title>Tech Book of the Month - February 2021 - Rise of the Data Cloud by Frank Slootman and Steve Hamm</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1614475284169-FCH9J0OKG4BFPS38IYD2/architecture-overview.png</image:loc>
      <image:title>Tech Book of the Month - February 2021 - Rise of the Data Cloud by Frank Slootman and Steve Hamm</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.techbookofthemonth.com/books/jan21</loc>
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    <lastmod>2021-02-15</lastmod>
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      <image:title>Tech Book of the Month - January 2021 - Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages by Carlota Perez</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1612718811499-9LJSZBBFTAXR0NOLQDQC/tumblr_63436aee14331420f570d452241e94ad_197e0e8c_500.png</image:loc>
      <image:title>Tech Book of the Month - January 2021 - Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages by Carlota Perez</image:title>
    </image:image>
    <image:image>
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      <image:title>Tech Book of the Month - January 2021 - Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages by Carlota Perez</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1612718811101-2FWOHQFE6BLKNGDRVIZR/1920px-LongWavesThreeParadigms.jpg</image:loc>
      <image:title>Tech Book of the Month - January 2021 - Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages by Carlota Perez</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1612718964989-NTTIPVK0X2H12YMET376/images.jpg</image:loc>
      <image:title>Tech Book of the Month - January 2021 - Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages by Carlota Perez</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.techbookofthemonth.com/books/dec20</loc>
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    <lastmod>2021-01-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1609262315920-1X7FSXSLZRIWPT6LCAWQ/crm-turing_test.jpg</image:loc>
      <image:title>Tech Book of the Month - December 2020 - Do Androids Dream of Electric Sheep? (Blade Runner) by Phillip K. Dick</image:title>
      <image:caption>The common, modern depiction of a Turing Test</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1609266217404-W3WSM9DXTGHFC97W42UL/Screenshot+2020-12-24+092236.png</image:loc>
      <image:title>Tech Book of the Month - December 2020 - Do Androids Dream of Electric Sheep? (Blade Runner) by Phillip K. Dick</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.techbookofthemonth.com/books/nov20</loc>
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    <lastmod>2023-06-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1607048747621-S3Q2X8UV4JP6JS6BXXTO/Screenshot+2020-12-03+212503.png</image:loc>
      <image:title>Tech Book of the Month - November 2020 - Tape Sucks: Inside Data Domain, A Silicon Valley Growth Story by Frank Slootman</image:title>
      <image:caption>Data Domain’s 2008 10-K prior to being acquired</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1607184000596-K9D4BDWX1POXIY8JT1YO/5dacqibnz_funnelvs.pipeline.png</image:loc>
      <image:title>Tech Book of the Month - November 2020 - Tape Sucks: Inside Data Domain, A Silicon Valley Growth Story by Frank Slootman</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1607184000085-1J6LLEIH4I3UP2HCKPN3/Inside-Sales-Team-Structure.png</image:loc>
      <image:title>Tech Book of the Month - November 2020 - Tape Sucks: Inside Data Domain, A Silicon Valley Growth Story by Frank Slootman</image:title>
    </image:image>
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  <url>
    <loc>https://www.techbookofthemonth.com/books/oct20</loc>
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    <lastmod>2023-06-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1604890745723-P8PRW3MXKA8ZUP6QF1ZG/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_8c16a1d6-74cc-4eab-9640-b6dd860b29cb_934x408.png</image:loc>
      <image:title>Tech Book of the Month - October 2020 - Working in Public: The Making and Maintenance of Open Source Software by Nadia Eghbal</image:title>
      <image:caption>The four types of open source communities described in Working in Public</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1604890610888-UPUTORF3U693271SHJ38/1_c7udbm7fJtdkZEE6tl1mWQ.png</image:loc>
      <image:title>Tech Book of the Month - October 2020 - Working in Public: The Making and Maintenance of Open Source Software by Nadia Eghbal</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.techbookofthemonth.com/books/sept20</loc>
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    <lastmod>2023-06-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1602356197819-TDWUMRT42T68GAF4Z4DN/equal-pay-by-race_new-website_50-50_900x700_acf_cropped-1.png</image:loc>
      <image:title>Tech Book of the Month - September 2020 - Women of Color in Tech by Susanne Tedrick</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1602356310054-Q5AJ6F4KX71LJ64U8BJ8/Screenshot+2020-10-10+145811.png</image:loc>
      <image:title>Tech Book of the Month - September 2020 - Women of Color in Tech by Susanne Tedrick</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.techbookofthemonth.com/books/aug20</loc>
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    <lastmod>2023-06-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1599880839775-B5C9O5KTUZYHE3DMR8LG/graph-6.jpg</image:loc>
      <image:title>Tech Book of the Month - August 2020 - Venture Deals by Brad Feld and Jason Mendelson</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1599880712613-5001CCKCXH488LIXJ2MI/screen-shot-2016-12-21-at-13-57-20_orig.png</image:loc>
      <image:title>Tech Book of the Month - August 2020 - Venture Deals by Brad Feld and Jason Mendelson</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1599880712595-CQX7IQN8BN77YOZY4B3P/screen-shot-2016-12-21-at-13-59-11_orig.png</image:loc>
      <image:title>Tech Book of the Month - August 2020 - Venture Deals by Brad Feld and Jason Mendelson</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.techbookofthemonth.com/books/july20</loc>
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    <lastmod>2023-06-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1599414326072-NPIO7HCX8HHXJT7N1UJU/Innovator+Dilemma.png</image:loc>
      <image:title>Tech Book of the Month - July 2020 - Innovator's Dilemma by Clayton Christensen</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1599414327553-VC3A42WOEQMM0J4KPBN4/R1512B_BIG_MODEL-1200x1035.png</image:loc>
      <image:title>Tech Book of the Month - July 2020 - Innovator's Dilemma by Clayton Christensen</image:title>
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  <url>
    <loc>https://www.techbookofthemonth.com/books/june20</loc>
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    <lastmod>2023-06-29</lastmod>
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      <image:title>Tech Book of the Month - June 2020 - Bad Blood by John Carreyrou</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1597944228965-5FVUUHE4HOOA8FIHGFD3/AYX.png</image:loc>
      <image:title>Tech Book of the Month - June 2020 - Bad Blood by John Carreyrou</image:title>
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    <image:image>
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      <image:title>Tech Book of the Month - June 2020 - Bad Blood by John Carreyrou</image:title>
    </image:image>
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  <url>
    <loc>https://www.techbookofthemonth.com/books/may20</loc>
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    <lastmod>2023-06-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1592453022482-CLGE4ERQURGOLANKSA2T/Financial-Table1-768x432.jpg</image:loc>
      <image:title>Tech Book of the Month - May 2020 - Hitchhiker's Guide to the Galaxy by Douglas Adams</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1592453113032-GVQI1CG6P4DD3R6WHL4B/StrategyTowardsIndependance_May2020_YoleDeveloppement.png.jpg</image:loc>
      <image:title>Tech Book of the Month - May 2020 - Hitchhiker's Guide to the Galaxy by Douglas Adams</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.techbookofthemonth.com/books/apr20</loc>
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    <priority>0.5</priority>
    <lastmod>2023-06-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1588596116677-WM9ZRC4NYT8KRK2NXMYK/goodtogreatflywheel.png</image:loc>
      <image:title>Tech Book of the Month - April 2020 - Good To Great by Jim Collins</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1588595862789-9G5D6XZSLZ3AOMMVG1EY/Ipod_sales.jpeg</image:loc>
      <image:title>Tech Book of the Month - April 2020 - Good To Great by Jim Collins</image:title>
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      <image:title>Tech Book of the Month - April 2020 - Good To Great by Jim Collins</image:title>
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      <image:title>Tech Book of the Month - April 2020 - Good To Great by Jim Collins</image:title>
    </image:image>
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  <url>
    <loc>https://www.techbookofthemonth.com/books/mar20</loc>
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    <priority>0.5</priority>
    <lastmod>2023-06-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1586209872467-90813SFOIHR0THBH0PF3/51DydLyUcrL.jpg</image:loc>
      <image:title>Tech Book of the Month - March 2020 - The Hard Thing About Hard Things by Ben Horowitz</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1586209745823-LB4MUE0PR573EBFAD1TA/MarcA_Cover.jpg</image:loc>
      <image:title>Tech Book of the Month - March 2020 - The Hard Thing About Hard Things by Ben Horowitz</image:title>
    </image:image>
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  <url>
    <loc>https://www.techbookofthemonth.com/books/feb20</loc>
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    <priority>0.5</priority>
    <lastmod>2023-06-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1584409530596-4C9Y6AQSOFYWHW441TQC/caseaoltimewarner.jpg</image:loc>
      <image:title>Tech Book of the Month - February 2020 -  How the Internet Happened: From Netscape to the iPhone by Brian McCullough</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c16cbab70e802201959612d/1584409528491-IMRO8SX24O7V4IM76753/timewarner_aol_facts1.jpg</image:loc>
      <image:title>Tech Book of the Month - February 2020 -  How the Internet Happened: From Netscape to the iPhone by Brian McCullough</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.techbookofthemonth.com/books/jan20</loc>
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    <lastmod>2023-06-29</lastmod>
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      <image:title>Tech Book of the Month - January 2020 - The Innovators by Walter Isaacson</image:title>
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  <url>
    <loc>https://www.techbookofthemonth.com/books/december19</loc>
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    <priority>0.5</priority>
    <lastmod>2023-06-29</lastmod>
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      <image:title>Tech Book of the Month - December 2019 - The Moon is a Harsh Mistress by Robert A. Heinlein</image:title>
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      <image:title>Tech Book of the Month - December 2019 - The Moon is a Harsh Mistress by Robert A. Heinlein</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.techbookofthemonth.com/books/november19</loc>
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    <priority>0.5</priority>
    <lastmod>2022-07-16</lastmod>
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